Marketing is an iterative process

I am going to explain something – marketing is an iterative process. This is especially true with internet marketing. Things like, search engine optimization, or pay per click search. Your always repeating a process, learning from your mistakes and making improvements. Most of the time, by the time you have launched a campaign you are already planning out the next version (iteration) of it.

Basically, your job is never done in marketing. There is always something to improve, and if you are afraid to make changes and are just satisfied with leaving things “as is” then I am afraid you aren’t going to be a very good marketer.

Search engine optimization example – I wrote a blog post about Facebook Business marketing on our company blog. I posted about it here on this site yesterday. Anyway, one might think that “hey, that blog was written so no need to go back and edit it.” That is a waste, really. Sure, it is a blog, but that doesn’t mean you can’t improve it. Remember, blog posts, like site copy, have the potential to hang out on your site (and the web and search engines) for years. When we redesigned our work site, we kept all of our old blog posts. So, literally we have 2 years of blog posts still on our server being indexed.

So, it makes sense to go back and polish old blog posts, especially if you think you can improve them. I monitor search rankings on the terms I optimized the post for and have seen steady ranking improvement since I started doing that. Since the post was really a guide for newcomers to Facebook, it is content which can have legs so long as I keep it updated.

I guess what I am saying is that I am iterating on the post. I keep trying to improve it. I haven’t discarded it. Everything can be made better with a little work.

I just wish people understood that concept more.