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	<title>Not Will Smithbusiness | Not Will Smith</title>
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	<link>http://www.notwillsmith.com</link>
	<description>Not the actor, rapper or father of the karate kid</description>
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		<title>AZIMA talks Facebook Marketing</title>
		<link>http://www.notwillsmith.com/facebook-marketing/azima-talks-facebook-marketing</link>
		<comments>http://www.notwillsmith.com/facebook-marketing/azima-talks-facebook-marketing#comments</comments>
		<pubDate>Wed, 12 Aug 2009 05:44:08 +0000</pubDate>
		<dc:creator>william</dc:creator>
				<category><![CDATA[Facebook Marketing]]></category>
		<category><![CDATA[AZIMA]]></category>
		<category><![CDATA[business]]></category>
		<category><![CDATA[Facebook Connect]]></category>

		<guid isPermaLink="false">http://www.notwillsmith.com/?p=257</guid>
		<description><![CDATA[Three members of the Facebook team were at AZIMA tonight to talk marketing. I have to say I got a lot out of their presentation. Here were three things I learned.]]></description>
			<content:encoded><![CDATA[<p>Just got back from a great event tonight, hosted by the <a title="AZIMA the arizona interactive marketing association" href="http://www.joinazima.org">Arizona Interactive Marketing Association</a> (AZIMA). The subject was one near and dear to my heart, that being Facebook. Three members of the Facebook team sponsored the event, and while the people that they sent were from the sales and marketing team, I have to say I got a lot out of their presentation.</p>
<p>First, I really admire and honestly, envy, the team that got to come and speak. It must be really awesome to go around the country and speak to large ballrooms full of Internet marketers about Facebook. The site is a enormous success, is growing by hundreds of thousands of users a week, and is worth several billion dollars. If you have read any of my <a title="Facebook business marketing" href="http://www.examiner.com/x-15443-Phoenix-Internet-Marketing-Examiner~y2009m7d8-5-reasons-Facebook-is-better-than-Twitter-for-your-business" target="_blank">writings about Facebook</a>, you know I am an enormous fan of the site.</p>
<p>Second, these guys really know how to put together a presentation. Their slides were great, included some pretty damned impressive video snippets (high production value) and were full of useful information.</p>
<p>Third, attendees were provided links to some great, comprehensive documentation that talks about best practices for using <a title="Facebook business marketing" href="http://www.offmadisonave.com/blog/2009/06/09/introduction-to-facebook-for-business" target="_blank">Facebook for business marketing and advertising</a>.</p>
<p>Much of the presentation focused on the basics of using Facebook for business marketing and I was hoping for a little more technical (specifically, <a title="Facebook connect" href="http://www.offmadisonave.com/blog/2009/06/10/understanding-facebook-connect" target="_blank">Facebook Connect</a> and customization of Facebook pages using FBML, etc) but this was a really good time.</p>
<div class="zemanta-pixie" style="margin-top: 10px; height: 15px;"><a class="zemanta-pixie-a" title="Reblog this post [with Zemanta]" href="http://reblog.zemanta.com/zemified/4741f922-53ef-484d-b0fd-92a4622bb325/"><img class="zemanta-pixie-img" style="border: medium none; float: right;" src="http://img.zemanta.com/reblog_e.png?x-id=4741f922-53ef-484d-b0fd-92a4622bb325" alt="Reblog this post [with Zemanta]" /></a><span class="zem-script pretty-attribution"><script src="http://static.zemanta.com/readside/loader.js" type="text/javascript"></script></span></div>
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		<title>Driven to Failure</title>
		<link>http://www.notwillsmith.com/politics/driven-to-failure</link>
		<comments>http://www.notwillsmith.com/politics/driven-to-failure#comments</comments>
		<pubDate>Tue, 31 Mar 2009 00:32:26 +0000</pubDate>
		<dc:creator>william</dc:creator>
				<category><![CDATA[Economy]]></category>
		<category><![CDATA[Politics]]></category>
		<category><![CDATA[business]]></category>
		<category><![CDATA[fail]]></category>
		<category><![CDATA[gm]]></category>

		<guid isPermaLink="false">http://www.notwillsmith.com/?p=33</guid>
		<description><![CDATA[I really want to fail at running a business. I&#8217;m thinking a bank &#8212; but you know, an insurance company or car manufacturer would be okay too. I&#8217;m not that picky. It just has to be something large enough to draw the attention of the government and employ lots of people. You see, the larger my company would be, the more I&#8217;d be able to get when I was booted out for performance reasons. Our economy reminds me of &#8220;Crash Time&#8221; mode on Burnout &#8211; a popular video game in which you rack up points for creating the largest vehicular spectacle possible. Hit a few cars, jacknife a few semi&#8217;s and you&#8217;re looking at a new high score. Not unlike corporate America. Obama really doesn&#8217;t have a choice. He can&#8217;t let GM fail because the ripple effect will be like the Death Star exploding. All of a sudden a lot of folks are going to lose their jobs, from auto workers to people who supply the parts, etc. At the same time, the guys piloting the ship (into the iceberg) are smart enough to have thier spots on the lifeboat. They won&#8217;t be sitting on a wooden bench seat in [...]]]></description>
			<content:encoded><![CDATA[<div id="attachment_34" class="wp-caption alignnone" style="width: 490px"><img class="size-medium wp-image-34" title="death-star-gm-exploding" src="http://www.notwillsmith.com/wp-content/uploads/2009/03/death-star-gm-exploding-480x206.jpg" alt="In which GM's Rick Wagoner escapes certain financial uncertainty" width="480" height="206" /><p class="wp-caption-text">In which GM&#39;s Rick Wagoner escapes certain financial uncertainty</p></div>
<p>I really want to fail at running a business.</p>
<p>I&#8217;m thinking a bank &#8212; but you know, an insurance company or car manufacturer would be okay too. I&#8217;m not that picky. It just has to be something large enough to draw the attention of the government and employ lots of people. You see, the larger my company would be, the more I&#8217;d be able to get when I was booted out for performance reasons.</p>
<div id="attachment_35" class="wp-caption alignright" style="width: 160px"><img class="size-thumbnail wp-image-35" title="crash-mode-burnout" src="http://www.notwillsmith.com/wp-content/uploads/2009/03/crash-mode-burnout-150x150.jpg" alt="Our economy in crash mode" width="150" height="150" /><p class="wp-caption-text">Our economy in crash mode</p></div>
<p>Our economy reminds me of &#8220;Crash Time&#8221; mode on Burnout &#8211; a popular video game in which you rack up points for creating the largest vehicular spectacle possible. Hit a few cars, jacknife a few semi&#8217;s and you&#8217;re looking at a new high score. Not unlike corporate America.</p>
<p>Obama really doesn&#8217;t have a choice. He can&#8217;t let <a title="GM Fails" href="http://www.cnn.com/2009/US/03/30/gm.ceo.compensation/index.html" target="_blank">GM fail</a> because the ripple effect will be like the Death Star exploding. All of a sudden a lot of folks are going to lose their jobs, from auto workers to people who supply the parts, etc. At the same time, the guys piloting the ship (into the iceberg) are smart enough to have thier spots on the lifeboat. They won&#8217;t be sitting on a wooden bench seat in that boat either. It will look a lot more like a high back executive leather chair.</p>
<p>All around them are people drowning. Its cool though because the drive to fail garners the grandest rewards.</p>
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