Summary

A digital marketing strategist and project manager with over 12 years of experience working across a wide variety of industries with a search, analytics and social media marketing background.

Experience

Audigy Group, LLC
Online Marketing Manager
July 2012-Present

• Responsible for all online marketing initiatives, company-wide
• Strategic planning, development and management of corporate sites
• In-house SEO and PPC. Content planning and development
• Mentorship and training of 6 person digital marketing team
• Conference speaker

Holiday Retirement
Director of Online Marketing
January 2010-April 2012

• Responsible for all online marketing initiatives, company-wide
• Strategic planning, development and management of 315 community web sites
• In-house SEO and PPC. Content planning and development
• 41% year over year increase in natural search traffic
• 102% year over year increase in move-ins from natural search

View samples of my work at Holiday Retirement in my online portfolio.

Off Madison Ave
Director of Search and Social Media
May 2008-January 2010

• Director of search and social media marketing team
• Search manager for clients including Skymall, NASM, Arizona Office of Tourism
• Frequent speaker at search and social media seminars/conferences
• Web developer (design, coding and copywriting)
• Social media clients included Nike, Arizona Office of Tourism, and United Way

High-Tech Institute
Director of Interactive Media
April 2001-March 2007

• Personally managed Google AdWords program to generate low-cost, high-quality leads
• Developed and designed in-house marketing analytical system
• Guest speaker at Google online marketing summit for top Silicon Valley companies
• Web developer (design, coding and copywriting)

Skills

• HTML/CSS
• Search Engine Optimization (expert)
• SEM/PPC  (expert)
• Google Analytics (expert)
• Omniture
• Facebook Advertising (expert)
• Adobe Creative Suite (Photoshop, Premiere, After Effects)
• WordPress 3 / Gantry & Genesis Framework
• I’m a Mac