I swear I am not in a bad mood, but I’ve got a lot of negative things to say today for some reason. Although i rarely ever self-censor my writing or speech, even to clients when i was working in an agency, I tended to not go out of my way to really point out the dumb shit people say online when it comes to marketing.
For example, while I have trained clients on how to use Twitter, and how to integrate that into other communications, I never put it out there that I liked Twitter. My approach has always been, “you know I know a lot about this tool because i have used it for a very long time, and i am happy to show you how to use it, but for me personally, it isn’t all that great.”
Conversely, I am more than happy to teach AND preach the use of Facebook – because it is a site/tool i actually believe in.
I read something today which was absolutely retarded though. I am not going to link to it because I am a firm believer in denying links to sites which don’t deserve them. This post was on ‘content strategy’ and was absolute nonsense. It looked as if someone bought an introductory book to SEO and just stuffed as many keywords into her article as possible.
Now, I see links being published to shit like this all the time. I’ve even been asked to re-tweet or re-publish links to these types of posts. Its a basic tenet in social media – basically, to engage in a circle jerk, in order to build up your own personal credibility. I have seen entire consultancies built on this principle. All i can say is that I am so glad that I don’t have to be part of that world (in fairness to me though, I never was).


