AZIMA talks Facebook Marketing

Just got back from a great event tonight, hosted by the Arizona Interactive Marketing Association (AZIMA). The subject was one near and dear to my heart, that being Facebook. Three members of the Facebook team sponsored the event, and while the people that they sent were from the sales and marketing team, I have to say I got a lot out of their presentation.

First, I really admire and honestly, envy, the team that got to come and speak. It must be really awesome to go around the country and speak to large ballrooms full of Internet marketers about Facebook. The site is a enormous success, is growing by hundreds of thousands of users a week, and is worth several billion dollars. If you have read any of my writings about Facebook, you know I am an enormous fan of the site.

Second, these guys really know how to put together a presentation. Their slides were great, included some pretty damned impressive video snippets (high production value) and were full of useful information.

Third, attendees were provided links to some great, comprehensive documentation that talks about best practices for using Facebook for business marketing and advertising.

Much of the presentation focused on the basics of using Facebook for business marketing and I was hoping for a little more technical (specifically, Facebook Connect and customization of Facebook pages using FBML, etc) but this was a really good time.

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