Sometimes I think blogging is just good to do as a creative exercise. Since I work in marketing, its sometimes hard to reconcile the idea of wanting to create for fun verses creating to sell something, or achieve some goal.

I often get asked (and it seems recently more and more, at least 4 times in the past 2 days) why I blog on my own site and what I do, if anything, to promote said blog.

I have no goal – I just like to write! And if people read what I write well, that’s awesome. But I don’t write these posts for other people and I think that is okay too. Most of the time, I write stuff that only interests me, or a small subset of people. Other times, I’ll write something that maybe I think is really smart, or funny, and I’ll toss a link out on Twitter or to my Facebook friends.

The internet in general has become absurdly commercial. Everything is about making a buck or developing a monetization strategy. People have become obsessed with this idea of personal branding, being a celebrity (on the Internet) and the four hour work week. Some try to be experts, while others think their content should be paid for.

Here is an idea – blog for the fun of it. Say something interesting but don’t do so just to get a reward out of it. Whatever happened to that?