Every week I’ll share the best digital marketing articles I’ve read and shared on my social channels.This week’s entries are from Tomasz Tunguz, Dan Virgillito and Lars Lofgren. If you like these articles please support the authors by following them on Twitter or sharing their content.
I can count on zero fingers the number of people I know that are digging deep into the analytics behind their Twitter followers to inform their content strategy. Why? Because the tools for this are clunky and hard to work with. Followerwonk will tell you some, but you’ll end up with quite a bit of Excel work to extract meaningful data.
Tomasz makes a compelling argument for taking the time to really understand your Twitter followers interests though. And, it sounds like he has a tool written to do just that.
Anticipating the devices your audience is most likely to consume your content is just plain smart. This article by Dan Virgillito offers some strategies for paragraph length to ease the pain of long form reading on phones and tablets as well as some key best practices for cross device copywriting.
I really appreciated this article from Lars Lofgren on the best ways to get feedback from your customers (site visitors), especially since it deals with post content calls to action which I’ve been thinking a lot about recently. Are you asking your site visitors if the content they are reading is useful? How about asking them how you can make your site more relevant. Lots of good tips here, as well as a look at some companies which aren’t doing quite as good of a job at this.